05

Youth Speaks

Find Your Voice

Objective

Create brand positioning and design the corresponding logo of a nonprofit that speaks to both the recipients of the service and the funders. expand into minimal identity system and apply to various applications.

Approach

Youth Speaks is an existing nonprofit organization located in the Mission, San Francisco. Youth Speaks places young people in control of their intellectual and artistic development. It believes that having knowledge, practice, and confidence in the written and spoken language is essential to the self-empowerment of an individual.

A bold logo represents strength, stability, and security while remaining modern. Young people are in the forefront of the brand with portraits of determination used for the identity system. The identity system utilizes black and white to portray a no-nonsense attitude.