05

Whole Soul

Belonging Naturally

Objective

Work with team members to create a retail store that contains its own unique sub-brands. Develop brand systems as well as line extensions for said brands. Package design must be cohesive and aim to attract the target audience.

Team members: Angie Lozarus, Qing Qing Yue, Morgan Class, Jessica Stebbins, and Cheboyu Yuan.

Approach

Whole Soul believes in meaningful shopping experiences. Customers are able to interact with store clerks and attend workshops to enhance their lifestyle, encourage community building, and find personalized healthcare. Whole soul desires to enrich generations of families and individuals who are invested in creating a lasting lifestyle. Sub-brands include Mantra health and wellness products, Cannaroot CBD products, Seed & Sun gardening supplies, and Fetch pet products.