08

KMC Chain

Ride the Distance

Objective

Create an identity and a basic graphics standards manual for a company. Determine the brand positioning. Create a tagline, color variations, and horizontal and vertical versions of the design.

Approach

KMC Chain is an established bicycle chain company that has devoted itself to the production of premium bicycle chains over the past three decades. As champion innovators of bicycle chains, KMC Chain also excels in superior technology for motorcycle, automobile, and industrial chains.

The integration of the link into the logo establishes KMC Chain as the most distinguished leader in the chain industry. Applications highlight the chain and its crucial part in the construction of a bicycle. The tagline "ride the distance" ensures the quality and reliablity of the chain and company.