04

Death of a Genius

Talent of a Dead Man

Objective

Create an original beer brand including packaging, which involves six bottles and an application for cans. Create something that attracts the target audience while also differentiating from competitors.

Approach

Death of a Genius is an original beer brand that celebrates the lives of talented men and women. Each flavor is under the influence of a different genius. It is believed that if one drinks Death of a Genius, he or she may inherit the gifts of the unequivocal.

A mighty logo covers the face of the bottle while notable milestones and characteristics of each genius create the backdrop. Each flavor has it's own unique typeface that pertains to its' genius. Having unlimited geniuses to celebrate makes it easy for people to gravitate to the brand.